[AI] Social investing is Sebi's latest headache
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Mon Jan 3 01:04:12 EST 2011
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'Social investing' is Sebi's latest headache
Namrata Acharya / Kolkata December 29, 2010, 0:33 IST
When Mark Zuckerberg launched Facemash - what is now Facebook - 59-year old
Rajesh Patel from Rajkot was probably the last user he had in mind.
Yet, Patel logs into Facebook every day. Not to look up long lost friends,
but to check the buzz on the Wall during market hours.
Move over social networking, 'social investing' has found its niche in
cyberspace. Young retail investors, day traders and start-up broking firms
are increasingly using web-based platforms like Facebook, Twitter and even
dedicated social-cum-investment sites for free market tips as well as
For example, a typical Facebook page on the markets would say: "Buy X @72,
target @90 in short term and @100 in long term" or "gold and silver looks
weak for intraday trade. And buy crude oil, copper looks good for long
Inspired perhaps by Zuckerberg, in 2008, three Silicon Valley IT
professionals started a financial networking site called Stockezy, an
interactive site for free stock trading tips. According to Tushar Makhija,
one of the co-founders of the company with five employees, the number of
registered users has gone up to 30,000 from 250 two years ago. Users not
only get free tips, but also give stock recommendations.
"Social networking sites such as Facebook and Twitter are good platforms for
share trading. Young technical analysts like myself and small brokers use
the community pages to increase their customer base and presence. It helps
the initial promotion of the company," said Kush Ghodasara, a management
student and technical analyst at upcoming broking firm MavjiHari Financial
>From day-trade tips to long-term investment strategy, there is no dearth of
stock analysts' views on the sites. "Retail investors generally look for
short-term or intra-day tips. Retail investors are ready to take a risk of a
2-3 per cent intra-day price change and 7-9 per cent short term. Long-term
investors look for fundamentals rather than technical tips," Ghodasara
Yet, the market regulator does not seem to be very keen on trading tips
freely gloating on the net. The Securities & Exchange Board of India (Sebi)
is putting in place new software tools that will analyse discussions on
social networking platforms.
"We had already issued warnings through public announcements that investors
should not be misled by such information or tips on websites. They might be
fundamentally wrong," said a senior Sebi official.
With the information on networking sites being circulated without any
filters, the fear of the market regulator is not without reason.
For example, in sites like Stockezy, there are hardly any filters, apart
from grading of the users, for information dissemination.
"The essence of social investment is not just collecting others' opinion, it
is also an extension forum. We have run Stockezy for three years, but now we
want to change. We want to educate the users on how to use information
prudently," said Makhija. The firm is planning to tie-up with a US based
technical advisory firm called Dorseywright, for providing computer
algorithm-based tips on investment by removing the human element.
It may be mentioned, few months back, Sebi had warned investors to be not
misguided by astrologers while investing in shares.
This time however, the task for the regulator is far more challenging, to
tame the growing creed of tech-savvy next generation entrepreneurs,
brimming with ideas.
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