[AI] Ash in tears!

pradeep banakar pradeepsocialwork at gmail.com
Fri Sep 3 01:22:37 EDT 2010

Ash in tears!

PRITHWISH GANGULY, TNN, Sep 2, 2010, 12.00am IST


Aishwarya Rai Bachchan
 is rooting for the cause of the visually impaired as well as against
cruelty to animals.

She has been roped in by the Sahachari Foundation, a charitable trust
established by 11 women of
 that stands for uplift and empowerment of the needy. The foundation
has constantly strived to help deserving NGOs in the field of
education, healthcare,
social welfare and promotion of culture.

This year, the foundation is providing financial support to the
Victoria Memorial School for the Blind
 and Bombay Society for Prevention of Cruelty to Animals. Aishwarya,
who has pledged her own eyes to the noble cause, applauded the
initiative. "It is absolutely
wonderful the kind of work and effort that these ladies have come
together to do in such a subtle yet unconditional and sincere manner,"
Ash told BT.

Ash also spent quality time with the children of the school, which was
established in 1902. They sang for her in their passionate voices,
making the eyes
of the Most Beautiful Woman in the World turn moist. The principal of
the school then acquainted the actress with the proposed projects that
will be undertaken
with the help of the funds raised.

>From the Foundation's annual calendar of fund-raising initiatives, the
'Design One' shopping fiesta is the most widely publicized and
high-profile event.
Scheduled to be held on September 8 and 9 at World Trade Centre,
Design One provides a pre-festival exhibition platform on which
designers showcase their
creativity and do client-building. The range of merchandise includes
fashion wear, accessories, jewellery, home and lifestyle products,
silverware, gift
items, packaging and food. This year, eight NGOs will be given
complimentary stall space at the exhibition.
Sahachari Foundation
 is thus encouraging entrepreneurship and promoting creativity while
remaining committed to a philanthropic objective.

Talking about why she chose to support this cause, Ash says, "It's our
own little steps to try and make a difference. It doesn't make all the
but believe you me one step in itself quantifies as plenty. I have
always believed that."

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