[AI] FW: Work with KFC captured in Business Standard

Subramani L lsubramani at deccanherald.co.in
Tue Jul 13 11:05:32 EDT 2010

1. Sometimes it doesn't matter why or how people should do the right
thing. As long as they do the right thing it  is fine. Besides, when
these people are given a job to do and are paid in return does it matter
if the companies do this as part of the CSR or not? 
2. CSR is not always synonymous with charity. It can mean what it says
-being socially responsible. We shouldn't be shocked that this is a CSR
initiative now, but if this is  CSR initiative after 10 or 15 years,
then we need to worry because we expect the CSR now should become part
of the mainstream activity in future. 


-----Original Message-----
From: accessindia-bounces at accessindia.org.in
[mailto:accessindia-bounces at accessindia.org.in] On Behalf Of Srinivasu
Sent: Friday, July 02, 2010 11:30 AM
To: accessindia at accessindia.org.in
Subject: Re: [AI] FW: Work with KFC captured in Business Standard

With due respects to all the efforts and surely glad that people with
hearing impaired are getting jobs in this industry. But if I read the
article correctly, it states, this effort is as part of CSR and I don't
agree with it.

No employer is doing any favor by employing people with disabilities
including this restaurant. They are hiring people with disabilities like
they do for anyone else and employees are paid for their work. IMO,
there is
no CSR involved in this.

I think, people should move away from CSR approach with respect to


On Fri, Jul 2, 2010 at 9:28 AM, Kotian, H P <hpkotian at rbi.org.in> wrote:

> From: Anubhuti Mittal [mailto:anubhuti.mittal at gmail.com]
> Sent: 02 July 2010 07:18
> Subject: Work with KFC captured in Business Standard
> http://wap.business-standard.com/storypage.php?id=0&autono=400018
> Letting actions speak
> Manisha Pande/Business Standard/New Delhi - Jul 02,2010 00:20 AM
> Yum! Restaurants as part of its CSR initiative has six KFC stores
> the country that hire people with hearing -and-speech impairment.
> At first instance, the Kentucky Fried Chicken (KFC) outlet at Vasant
> Fun Mall in New Delhi is like any other of the fast food chain's
> with the conspicuous image of Colonel Sanders welcoming you. But when
> head to the counter to place the order, you might be startled by the
> attendant greeting you in sign language and pointing towards a badge
> to his shirt, which reads "point out your order.&"
> The boy will then present you with a copy of the menu card to do so.
> you have placed your order, he confirms it by pointing at the menu
> again and signs at you to look at the billing machine's screen for the
> of your meal. Welcome to KFC's specially-abled store.
> As part of its CSR initiative in India, Yum! Restaurants had opened
> first such KFC outlet in Kolkata in 2008. The company now has six
> specially-abled stores ; three in Kolkata and one each in New Delhi,
> Hyderabad and Chennai, where hearing- and speech-impaired people
account for
> about more than 50 per cent of the total staff.
> The world's largest fast food company plans to take that number to 70
> cent across the six stores, along with opening a seventh one in
> "While we wanted to employ people with hearing and speech
disabilities, we
> also wanted to get them to mainstream and give them a chance at
> from cooking in the kitchen to taking orders,&" says Binoo Wadhwa,
> HR, Yum! Restaurants India.
> Yum! collaborated with Anubhuti HR Consultants ; which works at
> employment for the specially-abled group, among others ; for hiring
> assisting the training period for the entire staff.
> "During the training period we had a translator who explained
> that was being taught in sign language simultaneously. We also
> sign language classes for the managers and the rest of the staff to
> effective in-house communication,&" says Anubhuti M Bhattacharya,
founder of
> Anubhuti HR Consultants.
> The staff also carries a notepad and pen at all times to communicate
> one another. Small changes like adding a red blinker near the counter
> too. "There has to be constant communication between the cash counter,
> supply base (where the burgers and other meals are prepared) and the
> kitchen. For instance, if there is an order for a burger with extra
> ordinarily, the person at the cash counter can shout out the order.
> that's not a possibility in this case, we have installed a red bulb,
> can be switched on every time there is a need for communication,&"
> Seshagiri Rao, resident general manager (RGM) of the KFC outlet in
> Hyderabad, where 70 per cent of the staff is specially abled.
> Such stores maybe a lot quieter, but definitely not less efficient.
> attention level of the differently-abled is phenomenal and they don't
> up challenges easily. We have had no attrition. And they smile a lot
> says Deepak Ravindran, RGM at Delhi's KFC outlet.
> The management, though, makes it a point to always have someone
> the operations at the counter so that everything goes smoothly.
> across all stores however claim that there has never been a complaint
> any of the customers.
> "It's really a case of visual versus verbal,&" explains Wadhwa. Going
to a
> specially-abled store is just the same as eating at a KFC restaurant
in a
> foreign country where you might not know the language, she adds.
> While other chains like Cafe Coffee Day too hire specially-abled staff
> part of their CSR initiatives, most companies do not know how to go
> hiring people with handicaps.
> "We need to understand that there are a set of criteria that suit a
> particular job profile which need to be fulfilled, even by a disabled
> person. For example, someone working at KFC should be okay with
> non-vegetarian food, standing for long hours and needs to have the
> aptitude to be in the hospitality business. So, even for a disabled
> the mangement must follow a rigorous selection procedure and not just
> anyone because they are disabled,&" explains Bhattacharya.
> Even though companies show willingness to hire specially-abled people,
> there are still pre-conceived notions that have to be battled. "People
> associate any kind of disability with a learning disorder. Companies
> conclude that these people cannot operate computers and will be slow
> learners,&" says Bhattacharya.
> She argues that people with disabilities, if trained properly ,are as
> as anyone else and can be an asset to the organisation. "Companies
need not
> feel they are being charitable by employing the specially-abled,&"
> Bhattacharya.
> --
> Regards
> Anubhuti
> +91-9811607754
> www.anubhuti.biz<http://www.anubhuti.biz>
> --
> Regards
> Anubhuti
> +91-9811607754
> www.anubhuti.biz<http://www.anubhuti.biz>
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Best regards,

Srinivasu Chakravarthula
Mobile: +91 990 081 0881
Website: http://www.srinivasu.org
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