[AI] UID gets a new name

Asudani, Rajesh rajeshasudani at rbi.org.in
Tue Apr 27 01:20:09 EDT 2010

NEW DELHI: Government's ambitious UID project was on renamed 'Aadhaar' and its new logo unveiled with chairman Nandan Nilekani underscoring that the scheme would lay the foundation for effectively delivering services especially to the poor.

Nilekani, chairman of Unique Identification Authority of India, said Aadhaar translates into a 'foundation' or 'support' and the project, aiming to give a 16-digit number to all citizens of the country starting from February next year, will now be known by the new name.

"We wanted a name that could effectively communicate its transformational potential and its promise to residents. Something that had a national appeal, that could be recognised across the country, could resonate in different languages and easy to remember and speak," he told reporters, adding the acronym UID was confusing.

Nilekani, who was addressing a seminar organised by the UIDAI here, said the same standard was also set for making of the logo, which shows a sun in yellow and a fingerprint in the centre, and has been created by a Mumbai resident.

The logo, selected after a nationwide competition, was unveiled by Dhaneshwar Ram, a farmer from Azamgarh in Uttar Pradesh who was invited by the UIDAI to speak on the hardships faced by the common man in getting an identity proof.


"Perhaps our role on this planet is not to worship God-- but to create Him."

                                        --Arthur C. Clarke

(Rajesh Asudani)

Assistant General Manager,
Reserve Bank of India
O: 0712 2806676
Res: 0712 2591349

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