[AI] Fw: DVD of a Bollywood film with Audio Description in Hindi available worldwide for the first time.

Asudani, Rajesh rajeshasudani at rbi.org.in
Mon Apr 26 01:18:09 EDT 2010

What happened to audio description of MNIK?
Has nobody enjoyed it yet?


"Perhaps our role on this planet is not to worship God-- but to create Him."

                                        --Arthur C. Clarke

(Rajesh Asudani)

Assistant General Manager,
Reserve Bank of India
O: 0712 2806676
Res: 0712 2591349

-----Original Message-----
From: accessindia-bounces at accessindia.org.in [mailto:accessindia-bounces at accessindia.org.in] On Behalf Of Kanchan Pamnani
Sent: Sunday, April 25, 2010 10:35 PM
To: Access India; Voice Vision. ; rpp-india at googlegroups.com
Subject: [AI] Fw: DVD of a Bollywood film with Audio Description in Hindi available worldwide for the first time.

i am forwarding a mail that I just received which is of interest to all of us. Kanchan

The Royal National Institute of Blind People's campaign for Audio Description has resulted in several major distributors of Hollywood films releasing their DVDs with an AD track in the UK. Now, for the first time, the DVD of a Bollywood film with an AD track in Hindi will be made available across the world.

Eros International's VEER, a love story set in the historical context of the British rule in India has resulted in a modern day British-Indian collaboration, making Veer the first Bollywood film to have an audio-description (AD) track in Hindi on its DVD. UK-based Royal National Institute of Blind People (RNIB) worked with Eros International to achieve this milestone after its research among blind or partially sighted people of Asian origin in the UK and India found that over 70 per cent of respondents were more likely to watch Bollywood films if AD in Hindi was provided.

Veer DVD hits stores worldwide on 24th April 2010.

feel free to contact me for any further information.

Best regards,

Sonali Rai

International Development Officer
Media and Culture Department
Royal National Institute of Blind People
105 Judd Street
Tel:   020 7391 3270
Fax:  020 7387 7109
Sonali.rai at rnib.org.uk

Audio Description is a free service that transforms the enjoyment of TV, Film, Theatre and sports events for people with sight problems.

Audio description is now available on television and DVD, as well as in cinemas, theatres, museums, galleries and sports venues. For more information go to www.rnib.org.uk/audiodescription



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