[AI] Fw: DVD of a Bollywood film with Audio Description in Hindi available worldwide for the first time.

Kanchan Pamnani kanchanpamnani at gmail.com
Sun Apr 25 13:05:18 EDT 2010


i am forwarding a mail that I just received which is of interest to all of us. Kanchan 



The Royal National Institute of Blind People's campaign for Audio Description has resulted in several major distributors of Hollywood films releasing their DVDs with an AD track in the UK. Now, for the first time, the DVD of a Bollywood film with an AD track in Hindi will be made available across the world. 
 
Eros International's VEER, a love story set in the historical context of the British rule in India has resulted in a modern day British-Indian collaboration, making Veer the first Bollywood film to have an audio-description (AD) track in Hindi on its DVD. UK-based Royal National Institute of Blind People (RNIB) worked with Eros International to achieve this milestone after its research among blind or partially sighted people of Asian origin in the UK and India found that over 70 per cent of respondents were more likely to watch Bollywood films if AD in Hindi was provided. 



Veer DVD hits stores worldwide on 24th April 2010.



feel free to contact me for any further information. 



Best regards,  

Sonali Rai

International Development Officer 
Media and Culture Department
Royal National Institute of Blind People
105 Judd Street
London
WC1H 9NE
Tel:   020 7391 3270
Fax:  020 7387 7109
Sonali.rai at rnib.org.uk

www.rnib.org.uk/audiodescription
Audio Description is a free service that transforms the enjoyment of TV, Film, Theatre and sports events for people with sight problems.

Audio description is now available on television and DVD, as well as in cinemas, theatres, museums, galleries and sports venues. For more information go to www.rnib.org.uk/audiodescription





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