[AI] Yahoo! partners with MTNL, Idea Cellular

renuka warriar erenuka at gmail.com
Tue Jun 17 12:06:30 EDT 2008

The Hindu News Update Service
News Update Service
Tuesday, June 17, 2008 : 1730 Hrs       

Yahoo! partners with MTNL, Idea Cellular 

New Delhi (PTI): Yahoo! the leader in mobile advertising and mobile Internet services, on Tuesday announced partnerships with two Indian mobile operators
MTNL and Idea Cellular as part of a series of initiatives in Asia. 

While in case of MTNL it is for Yahoo! oneSearch, the mobile search engine, in the case of Idea Cellular, the partnership is for mobile advertising. 

The Sunnyvale, California based company on Tuesday announced several new mobile initiatives for the Asia Pacific region, including five new Yahoo! oneSearch
partnerships with leading mobile operators including MTNL, Hong Kong CSL Limited (CSL), Smart Communications Inc (Smart, Philippines), Digital Mobile Phlis,
Inc (SUN Cellular, Philippines) and Vibo Telecom Inc (Vibo, Taiwan). 

It has also forged strategic mobile advertising partnerships with Idea Cellular Ltd and Maxis Communications Bhd (Malaysia), the company said in a statement
distributed via Businesswire. 

Yahoo! also announced localised versions of Yahoo! Go 3.0 for India, Australia and Southeast Asia, including a local language version for Indonesia, and
an English version of Yahoo! oneSearch with voice that recognises regional accents. 

The company also announced the launch of new mobile widgets for the Asia Pacific region including Yahoo! Cricket, Yahoo! Answers and Showtimes (Yahoo! India
Movies), as well as a MTV Asia mobile widget featuring news updates and music charts. 

These announcements further demonstrate Yahoo!'s global momentum and unveil the next phase of the company's mobile strategy for the Asia Pacific region,
said the release. Today's Yahoo! oneSearch partnerships announcement brings the total number of mobile search deals signed by Yahoo! worldwide in the last
18 months to over 60. 

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