[AI] Books required urgently
Rohiet A. Patil
patil_rohit at dataone.in
Mon Jun 16 10:52:41 EDT 2008
installing winrar will solve your problem.
----- Original Message -----
From: "vamshi . G" <gvamshiai at gmail.com>
To: <accessindia at accessindia.org.in>
Sent: Monday, June 16, 2008 3:01 PM
Subject: Re: [AI] Books required urgently
Thank you very much for the books. But I am not able to open those
ones by using the winzip8.0 in my system. Is it that I should install
a greater version of winzip or is it anything else? Awaiting a reply.
gvamshiai at gmail.com
On 6/16/08, Roopakshi Pathania <r_akshi_tgk at yahoo.com> wrote:
> The following books may be of some help to you.
> Just paste the link in your browser and the download
> will start.
> --- "vamshi . G" <gvamshiai at gmail.com> wrote:
>> Dear friends
>> Being a lecturer, I have to teach two subjects in
>> this semister. I am
>> copying the syllabus of both the subjects under. If
>> anyone can provide
>> me with the soft copies of these books, it will be
>> of great help for
>> me. Your help or guidance in this regard will be
>> highly appreciable
>> 1. Marketing of financial services
>> 2. Corporate tax planning and management.
>> Persons not connected to these fields can ignore the
>> mail from here.
>> PAPER 3.5 : CORPORATE TAX PLANNING AND MANAGEMENT
>> UNIT - I Introduction to Tax Management: Concept of
>> tax planning: Tax
>> avoidance and tax evasions; corporate taxation and
>> dividend tax. Tax
>> planning for new business: Tax planning with
>> reference to location,
>> nature and form of organisation of new business.
>> UNIT - II Tax Planning and Financial Management
>> Decisions: Tax
>> planning relating to Capital structure decision,
>> dividend policy,
>> inter-corporate dividends and bonus shares.
>> UNIT - III Tax Planning and Managerial Decisions:
>> Tax planning in
>> respect of own or lease, sale of assets used for
>> scientific research,
>> make or buy decisions; Repair, replace, renewal or
>> renovation, and
>> shutdown or continue decisions.
>> UNIT - IV Tax issues Relating to Amalgamation: Tax
>> Planning with
>> reference to amalgamation of companies.
>> UNIT - V Special Tax Provisions: Tax provisions
>> relating to free
>> trade zones, infrastructure sector and backward
>> areas; Tax incentives
>> for exporters. Tax Payment: Tax deductions and
>> collection at source;
>> Advance payment of tax.
>> Book prefered
>> Singahnia, Vinod K: Direct Tax Planning and
>> Management, Taxmann
>> Publication, Delhi.
>> PAPER 3.1 : MARKETING OF FINANCIAL SERVICES
>> UNIT - I Importance of Services Sector: Nature and
>> types of services;
>> Difference between services and goods marketing;
>> Services marketing
>> triangle. Environment for Services Marketing: Macro
>> and micro
>> environments; Understanding services customers –
>> models of service
>> consumer behaviour; Customer expectations and
>> perception; Service
>> quality and GAP model.
>> UNIT - II Market Segmentation and Selection: Service
>> segmentation; Targeting and positioning. Services
>> Marketing Mix:
>> Need for expanded marketing mix. Planning for
>> service offer: Pricing,
>> Promotion and distribution of services: Management
>> of people, process
>> and physical evidence; Matching of demand for and
>> supply of services.
>> UNIT - III Service Marketing Applications:
>> Marketing of financial,
>> services, International marketing of services and
>> UNIT - IV Relationship Marketing: Meaning, nature,
>> and scope; Types
>> of relational exchanges; Reasons for relationship
>> marketing – firm and
>> customer perspectives. Relationship Development
>> Process: Attributes
>> and determinates of relational exchanges; Networking
>> nature, role and
>> UNIT - V Development and Managing Relationship:
>> Customer selection;
>> Relationship strategies; Implementing CRM; Mistakes
>> in implementing
>> CRM; Role of information technology in relationship
>> building – e-CRM.
>> Book prefered
>> Zeithaml, V.A. and M.J Bitner: Services marketing,
>> McGraw Hill, Inc, New York.
>> Though the names of prefered books are mentioned,
>> book by any author
>> would be highly useful.
>> Thanks in anticipation
>> Vamshi. G
>> gvamshiai at gmail.com
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