[AI] Books required urgently

Roopakshi Pathania r_akshi_tgk at yahoo.com
Mon Jun 16 03:56:56 EDT 2008


Hi,

The following books may be of some help to you.
Just paste the link in your browser and the download
will start.

http://dl1.s27.mihd.net/zfdrjhu8/wiley.and.sons.strategic.business.tax.planning.2nd.edition.oct.2006.ebook-tlfebook.rar

http://dl1.s6.mihd.net/6kw024er/047132647x.rar


Regards
--- "vamshi . G" <gvamshiai at gmail.com> wrote:

> Dear friends
> 
> Being a lecturer, I have to teach two subjects in
> this semister. I am
> copying the syllabus of both the subjects under. If
> anyone can provide
> me with the soft copies of these books, it will be
> of great help for
> me. Your help or guidance in this regard will be
> highly appreciable
> 1. Marketing of financial services
>    2. Corporate tax planning and management.
> 
> Persons not connected to these fields can ignore the
> mail from here.
> PAPER 3.5 : CORPORATE TAX PLANNING AND MANAGEMENT
> 
> UNIT - I	Introduction to Tax Management: Concept of
> tax planning:  Tax
> avoidance and tax evasions; corporate taxation and
> dividend tax. Tax
> planning for new business: Tax planning with
> reference to location,
> nature and form of organisation of new business.
> 
> UNIT - II	Tax Planning and Financial Management
> Decisions:  Tax
> planning relating to Capital structure decision,
> dividend policy,
> inter-corporate dividends and bonus shares.
> 
> UNIT - III	Tax Planning and Managerial Decisions:
> Tax planning in
> respect of own or lease, sale of assets used for
> scientific research,
> make or buy decisions; Repair, replace, renewal or
> renovation, and
> shutdown or continue decisions.
> 
> UNIT - IV 	Tax issues Relating to Amalgamation:  Tax
> Planning with
> reference to amalgamation of companies.
> 
> UNIT - V	Special Tax Provisions:  Tax provisions
> relating to free
> trade zones, infrastructure sector and backward
> areas; Tax incentives
> for exporters.  Tax Payment: Tax deductions and
> collection at source;
> Advance payment of tax.
> 
> Book prefered
> Singahnia, Vinod K: Direct Tax Planning and
> Management, Taxmann
> Publication, Delhi.
> 
> PAPER 3.1 : MARKETING OF FINANCIAL SERVICES
> 
> 
> UNIT - I	Importance of Services Sector: Nature and
> types of services;
> Difference between services and goods marketing;
> Services marketing
> triangle.  Environment for Services Marketing: Macro
> and micro
> environments; Understanding services customers –
> models of service
> consumer behaviour; Customer expectations and
> perception; Service
> quality and GAP model.
> 
> UNIT - II	Market Segmentation and Selection: Service
> market
> segmentation; Targeting and positioning.  Services
> Marketing Mix:
> Need for expanded marketing mix.  Planning for
> service offer: Pricing,
> Promotion and distribution of services: Management
> of people, process
> and physical evidence; Matching of demand for and
> supply of services.
> 
> UNIT - III 	 Service Marketing Applications:
> Marketing of financial,
> services, International marketing of services and
> GATS.
> 
> UNIT - IV	Relationship Marketing:  Meaning, nature,
> and scope; Types
> of relational exchanges; Reasons for relationship
> marketing – firm and
> customer perspectives. Relationship Development
> Process: Attributes
> and determinates of relational exchanges; Networking
> nature, role and
> mechanism.
> 
> UNIT - V	Development and Managing Relationship:
> Customer selection;
> Relationship strategies; Implementing CRM; Mistakes
> in implementing
> CRM; Role of information technology in relationship
> building – e-CRM.
> Book prefered
> Zeithaml, V.A. and M.J Bitner: Services marketing,
> McGraw Hill, Inc, New York.
> Though the names of prefered books are mentioned,
> book by any author
> would be highly useful.
> Thanks in anticipation
> Vamshi. G
> 09949349497
> E-mail:
> gvamshiai at gmail.com
> 
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