[AI] Books required urgently

shakir syed shakirsd at gmail.com
Mon Jun 16 03:48:44 EDT 2008

Hi Vamshi,
This is Shakir. I've a friend by name Navin who is physically challenged and
 is working as a charted accountant for Oracle Hyderabad. I'm sure he should
be able to help you out. You can access him on 9849123920 or
navin.gadidala at oracle.com. You may contact him by giving him my reference.
All the best. Bye.

On 6/16/08, vamshi . G <gvamshiai at gmail.com> wrote:
> Dear friends
> Being a lecturer, I have to teach two subjects in this semister. I am
> copying the syllabus of both the subjects under. If anyone can provide
> me with the soft copies of these books, it will be of great help for
> me. Your help or guidance in this regard will be highly appreciable
> 1. Marketing of financial services
>   2. Corporate tax planning and management.
> Persons not connected to these fields can ignore the mail from here.
> UNIT - I        Introduction to Tax Management: Concept of tax
> planning:  Tax
> avoidance and tax evasions; corporate taxation and dividend tax. Tax
> planning for new business: Tax planning with reference to location,
> nature and form of organisation of new business.
> UNIT - II       Tax Planning and Financial Management Decisions:  Tax
> planning relating to Capital structure decision, dividend policy,
> inter-corporate dividends and bonus shares.
> UNIT - III      Tax Planning and Managerial Decisions: Tax planning in
> respect of own or lease, sale of assets used for scientific research,
> make or buy decisions; Repair, replace, renewal or renovation, and
> shutdown or continue decisions.
> UNIT - IV       Tax issues Relating to Amalgamation:  Tax Planning with
> reference to amalgamation of companies.
> UNIT - V        Special Tax Provisions:  Tax provisions relating to free
> trade zones, infrastructure sector and backward areas; Tax incentives
> for exporters.  Tax Payment: Tax deductions and collection at source;
> Advance payment of tax.
> Book prefered
> Singahnia, Vinod K: Direct Tax Planning and Management, Taxmann
> Publication, Delhi.
> UNIT - I        Importance of Services Sector: Nature and types of
> services;
> Difference between services and goods marketing; Services marketing
> triangle.  Environment for Services Marketing: Macro and micro
> environments; Understanding services customers – models of service
> consumer behaviour; Customer expectations and perception; Service
> quality and GAP model.
> UNIT - II       Market Segmentation and Selection: Service market
> segmentation; Targeting and positioning.  Services Marketing Mix:
> Need for expanded marketing mix.  Planning for service offer: Pricing,
> Promotion and distribution of services: Management of people, process
> and physical evidence; Matching of demand for and supply of services.
> UNIT - III       Service Marketing Applications: Marketing of financial,
> services, International marketing of services and GATS.
> UNIT - IV       Relationship Marketing:  Meaning, nature, and scope; Types
> of relational exchanges; Reasons for relationship marketing – firm and
> customer perspectives. Relationship Development Process: Attributes
> and determinates of relational exchanges; Networking nature, role and
> mechanism.
> UNIT - V        Development and Managing Relationship: Customer selection;
> Relationship strategies; Implementing CRM; Mistakes in implementing
> CRM; Role of information technology in relationship building – e-CRM.
> Book prefered
> Zeithaml, V.A. and M.J Bitner: Services marketing, McGraw Hill, Inc, New
> York.
> Though the names of prefered books are mentioned, book by any author
> would be highly useful.
> Thanks in anticipation
> Vamshi. G
> 09949349497
> E-mail:
> gvamshiai at gmail.com
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