[AI] Vodafone, Microsoft launch SMS search service in India

renuka warriar erenuka at gmail.com
Wed Apr 30 09:08:07 EDT 2008

The Hindu News Update Service
News Update Service
Wednesday, April 30, 2008 : 0300 Hrs       

Vodafone, Microsoft launch SMS search service in India 

New Delhi (PTI): Mobile service provider Vodafone on Tuesday said it has joined hands with Microsoft India to provide its users SMS search service at a
rate of 30 paisa per query. 

This SMS search service, powered by Microsoft's live search, is being developed at Microsoft India Development Center (MSIDC), a joint statement said. 

The search service would enable users to send their queries through SMS text message at a rate of 30 paisa per query. 

"We have incorporated some unique features in SMS search service like local results based on the users city location, keeping track of users search session
for 24 hours and delivering results formatted to match the users phone capabilities," Gurpreet S Pall, Director of Live Search and Emerging Markets at
MSIDC said. 

The service will provide Vodafone mobile users to search contents such as ringtones, images, local directory information. 

However, currently the new search directory information service would be available in 8 cities mainly Mumbai, Delhi, Chennai, Kolkata, Bangalore, Hyderabad,
Pune and Ahmedabad with 21 more cities expected to join the list soon. 

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