[AI] Microsoft announces price cut on retails packs

renuka warriar erenuka at gmail.com
Tue Mar 18 12:24:25 EDT 2008


The Hindu News Update Service
     
News Update Service
Tuesday, March 18, 2008 : 1735 Hrs       
Business
Microsoft announces price cut on retails packs 

Bangalore (PTI): In order to benefit individuals purchasing stand-alone copies of Windows Vista, Microsoft Corporation today announced price reduction between
13-39 per cent on their retail versions. 

The estimated retail price for Windows Vista Home basic edition is now at Rs 4,000 while windows vista home premium is available at Rs 5,300 and Window
vista ultimate at Rs 11,500, the company said in a release here. 

Traditionally, most customers buy the windows operating system as a part of a new PC purchase, it said. However, with the boom in the Indian retail segment
and an increasing inclination to buy original software, there is a growing uptake for retails packs of the windows operating system. 

"Today, there is a transformation taking place in the way consumers purchase software. With the rise of the retail industry in India, we are witnessing
increasing demand for off-the-shelf computer software from the do-it-yourself audiences", Director, Windows Client Business Group, Microsoft India, Prasanna
Meduri said. 

"This reduction in pricing will enable to reach out to this set of consumers, while at the same time provide our channel partners with a greater opportunity
to sell original software", he said. 

Globally, the revised rates of windows vista vary from market to market and the price cut in India is on par with emerging markets, the release said. 





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