[AI] Unhappy With E-Commerce Experiences

Vikas Kapoor dl.vikas at gmail.com
Tue Sep 18 10:28:17 EDT 2007


Consumers Unhappy With E-Commerce Experiences
Nearly nine out of 10 consumers say they have had problems conducting transactions online, according to a new survey.
Linda Rosencrance, Computerworld

Monday, September 17, 2007 9:00 PM PDT
Despite the growth of e-commerce, consumers are still unhappy with their online experiences, with nearly nine out of 10 saying they have had problems conducting
transactions online, according to a new survey. 

The 
Harris Interactive survey
 also found that 42 percent of consumers who have problems during transactions end up abandoning them or taking their business to another online company.

Customer service centers also took a blow: 76 percent of users who said they had had a bad customer service experience stopped doing business with the company,
cut the amount of business they do with the company or complained to the 
Better Business Bureau. 

The survey also found that 49 percent of consumers who contacted customer service said their issue was never resolved; 68 percent said they didn't feel
that the customer service agent knew anything about the Web site; and 70 percent said the customer service agent didn't understand the issue, according
to the survey.

The Harris survey polled 2,430 
U.S.
 consumers age 18 and over, between Aug. 13 and Aug. 21. The survey was commissioned by 
Tealeaf Technology Inc.
, a customer experience management software company based in 
San Francisco.

The main problems consumers said they have experienced with retail, banking, travel and insurance Web sites include the following: 

Received error messages (34 percent). 

Problems navigating the site (37 percent). 

Problems logging into the site (30 percent). 

Received insufficient, incorrect or confusing information (29 percent). 

Endless loops that block transactions (22 percent). 

A search function that didn't work right (21 percent). 

Automatically booted off the page (20 percent). 

http://www.pcworld.com/article/id,137284-pg,1/article.html

Vikas Kapoor,
MSN Id:dl_vikas at hotmail.com, Yahoo&Skype Id: dl_vikas,
Mobile: (+91) 9891098137.


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