[AI] Now get a PC for Rs 9,999!

Atul Ranjan Sahay arsahay at accessindia.org.in
Mon Sep 10 19:40:15 EDT 2007


Recently I assembled a PC for a friend which anyway has been my hobby. With 
512 MB of RAM and 120 GB of HDD and a DVD COMBO, using AMD 3200+ processor 
which is far superior to the configuration mentioned in this mail. The cost 
came to INR 13000. So I am not at all surprised by this price.


----- Original Message ----- 
From: "sweety bhalla" <sweety.bhalla at ifciltd.com>
To: <accessindia at accessindia.org.in>
Sent: Tuesday, September 11, 2007 11:36 AM
Subject: [AI] Now get a PC for Rs 9,999!


> Now get a PC for Rs 9,999!
>
> As part of its strategic diversification plan, Lakhotia Computer Centre 
> has forayed into personal computer business with its maiden launch of a 
> range of
> personal computers in the Orissa market. With the high growth in the PC 
> market, the company wants to cash on it and has accordingly launched PC at 
> a price
> of Rs 9,999 only.
>
> The new PC incorporates Cyrix 1000 processor, 40 GB harddisk,128 MB RAM, 
> multi-media key board and linux operating system among others. The company 
> has
> set a target of 30,000-40,000 PC sales and a sales turnover of about Rs 40 
> crore (Rs 400 million) during next one year.
>
> It is aiming for a national footprint. "We intend to be a national player 
> and will launch our products in other states soon", Sidharta Lakhotia, 
> Director
> and CEO, LCC Infotech said.
>
> The company also launched a range of PCs, including Intel based celeron, 
> PIV, Dual core and Core 2 duo PC targeted at middle and higher income 
> people.
>
> The PC  will allow many families to own a PC as it will suit their budget, 
> he added.
>
> Stating that PC sales have doubled during last three years, Lakhotia said 
> that only during the last fiscal 2.2 crore branded PCs were sold in the 
> country.
> PC penetration in the country being only 0.05 percent, it offered 
> excellent opportunity for growth, he pointed out.
>
> The company is heavily banking on competitive pricing, assured product 
> quality and good after sales service to push its sale.  Apart from masses 
> it will
> focus on the small and medium enterprises and the government sector to 
> drive growth.  As a matter of strategy LCC Infotech will concentrate on 
> the B, C
> and D category cities across the country.
>
> In a bid to cater to the requirement of the upper segment of the people, 
> the company also announced to its plan to launch laptops in next two 
> months.  The
> increased sale of laptops has encouraged the company to expand its 
> portfolio to laptops. While laptop sales accounted for 6.1 per cent of the 
> total PC
> sales in 2004-05, it increased to 12.2 percent in 2005-06.  Last fiscal it 
> further increased to 20 per cent.
>
> Laptop is catching on with the upper income segment and this market is 
> growing very fast.
>
> Keeping that in mind, the company is eyeing a share in the national laptop 
> market.
>
> "With growing demand for laptops we plan to launch our own range of 
> laptops in next sixty days. This will be priced very competitively and 
> will include
> a laptop for the masses", he said.
>
> The price of the proposed range of laptops is expected to start from about 
> Rs.20,000.  LCC through its network of 30 centres in Orissa plans to reach 
> out
> to the masses.  It has already appointed two distributors in the state 
> while each district will be under the direct supervision of a company 
> hardware engineer
> available in Bhubaneswar, Cuttack and Sambalpur, he said.
>
> (Sweety Bhalla)
> Assistant Manager
> Mobile No. 09868300466, 09818132488
> E-Mail sweety.bhalla at ifciltd.com
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