[AI] Now get a PC for Rs 9,999!
Atul Ranjan Sahay
arsahay at accessindia.org.in
Mon Sep 10 19:40:15 EDT 2007
Recently I assembled a PC for a friend which anyway has been my hobby. With
512 MB of RAM and 120 GB of HDD and a DVD COMBO, using AMD 3200+ processor
which is far superior to the configuration mentioned in this mail. The cost
came to INR 13000. So I am not at all surprised by this price.
----- Original Message -----
From: "sweety bhalla" <sweety.bhalla at ifciltd.com>
To: <accessindia at accessindia.org.in>
Sent: Tuesday, September 11, 2007 11:36 AM
Subject: [AI] Now get a PC for Rs 9,999!
> Now get a PC for Rs 9,999!
> As part of its strategic diversification plan, Lakhotia Computer Centre
> has forayed into personal computer business with its maiden launch of a
> range of
> personal computers in the Orissa market. With the high growth in the PC
> market, the company wants to cash on it and has accordingly launched PC at
> a price
> of Rs 9,999 only.
> The new PC incorporates Cyrix 1000 processor, 40 GB harddisk,128 MB RAM,
> multi-media key board and linux operating system among others. The company
> set a target of 30,000-40,000 PC sales and a sales turnover of about Rs 40
> crore (Rs 400 million) during next one year.
> It is aiming for a national footprint. "We intend to be a national player
> and will launch our products in other states soon", Sidharta Lakhotia,
> and CEO, LCC Infotech said.
> The company also launched a range of PCs, including Intel based celeron,
> PIV, Dual core and Core 2 duo PC targeted at middle and higher income
> The PC will allow many families to own a PC as it will suit their budget,
> he added.
> Stating that PC sales have doubled during last three years, Lakhotia said
> that only during the last fiscal 2.2 crore branded PCs were sold in the
> PC penetration in the country being only 0.05 percent, it offered
> excellent opportunity for growth, he pointed out.
> The company is heavily banking on competitive pricing, assured product
> quality and good after sales service to push its sale. Apart from masses
> it will
> focus on the small and medium enterprises and the government sector to
> drive growth. As a matter of strategy LCC Infotech will concentrate on
> the B, C
> and D category cities across the country.
> In a bid to cater to the requirement of the upper segment of the people,
> the company also announced to its plan to launch laptops in next two
> months. The
> increased sale of laptops has encouraged the company to expand its
> portfolio to laptops. While laptop sales accounted for 6.1 per cent of the
> total PC
> sales in 2004-05, it increased to 12.2 percent in 2005-06. Last fiscal it
> further increased to 20 per cent.
> Laptop is catching on with the upper income segment and this market is
> growing very fast.
> Keeping that in mind, the company is eyeing a share in the national laptop
> "With growing demand for laptops we plan to launch our own range of
> laptops in next sixty days. This will be priced very competitively and
> will include
> a laptop for the masses", he said.
> The price of the proposed range of laptops is expected to start from about
> Rs.20,000. LCC through its network of 30 centres in Orissa plans to reach
> to the masses. It has already appointed two distributors in the state
> while each district will be under the direct supervision of a company
> hardware engineer
> available in Bhubaneswar, Cuttack and Sambalpur, he said.
> (Sweety Bhalla)
> Assistant Manager
> Mobile No. 09868300466, 09818132488
> E-Mail sweety.bhalla at ifciltd.com
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