[AI] Rediff also joins social networking

harish kotian hpkotian at rbi.org.in
Thu Jul 12 02:49:48 EDT 2007

This is a contribution from our member.

The Hindu News Update Service
News Update Service
Wednesday, July 11, 2007 : 0030 Hrs
Rediff launches social content-sharing platform 'iShare'
New Delhi, July 11 (PTI): Buoyed by the growing popularity of social networking and content sharing sites like orkut and Youtube, Rediff.com on Tuesday
joined the bandwagon by launching a social content sharing platform 'iShare' to publish and share videos, music and images.
iShare is a multimedia social content-sharing platform for the users and would also enable the professional content owners to distribute their work.
"Multimedia growth is driving the internet in a big way and by bringing together audio, video and images through 'iShare' we are targeting maximum online
users," Rediff.com Chairman and CEO, Ajit Balakrishnan, told reporters here.
Rediff.com, which currently claims 40 per cent of the internet-users visiting its various verticals, is targeting over 50 per cent of people accessing internet
in this country with the help of this new initiative and leverage form the multimedia boom.
Rediff.com has also tied-up with 'Zee TV' with a view to reach out to the TV audience and launched an initiative to enable the aspiring singers to showcase
their talent and be a part of Zee's 'Sa Re Ga Ma Pa' contest by uploading their videos and audio files on iShare.
"By launching the joint initiative, the channel will be able to attract more young audience, help build equity of the brand and would be able to enhance
international footprint," Zee Entertainment Enterprises Senior vice-president, Marketing, Tarun Mehra, said.
The new platform comes with a utility tool, which can be installed on the PCs and upload multiple files from various sources like mobile phones, digicam,
camcorders and mp3 players.

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